Small businesses do not really have much of a budget for advertising.
You cannot beat the big companies if you are a small company.
This is a very big handicap and keeps the small companies from marketing themselves to new customers and growing into a big company.
However you can do free online business advertising if you know the right tools.
Just understand that marketing does not just mean creating something flashy, it means putting your name out there where the customers can see.
Big websites can just place their ads on every relevant website.
They can do this because they have a huge marketing budget which gives them an advantage over other websites as the smaller online businesses cannot afford to just plaster their ads all over the web.
However this hurdle can be overcome with networking which is just like free online business advertising.
The situation is very similar to how big businesses and small businesses compete when it comes to advertising.
Big stores place their ads on billboards and television networks.
This creates lot of brand recognition for them making sure that the people know about them.
But small businesses cannot afford to place ads on billboards or run their advertisements on television networks.
So what they do instead is that they use their networking skills.
What these small businesses do instead is that they create personal relationships with other businesses.
Big companies are at a disadvantage because of their corporate culture.
But small businesses are more personal and they try to create relationships and get on first name basis with potential customers.
Free online business advertising works the same way.
For example if you sell carpets then one way you can do free online business advertising is you can write about carpets.
If you sell these things then you will also know some information about them.
So you can write articles and place a link to your website below the article.
When people read those articles they will also click on the website to gain further information.
You can also exchange links with other websites.
You can deal to advertise their site on your site and they will do the same.
This allows the both of you to advertise without cost and helps both of you.