Emails have been around for a number of years but they are still a powerful marketing tool.
Here are 7 ways that your business can benefit from using email.
Staying in touch.
Did you know that it's much easier to make repeat sales to existing customers than to make a first sale? So from a business point of view it makes sense for you to remain on the radar screen of those who have already bought from you.
That will give you the opportunity to make further sales in the future.
You will need to work out how often you should be sending out your emails - many businesses go for the weekly option.
Building a relationship.
This is very important for your business.
It's a well known fact that people buy from people they like.
If two businesses are offering the same product, the customer will not call the grumpy businessperson but the friendly one.
By sending regular emails you have a great opportunity to show your human side and to develop relationships with your customers.
As you invest time in building relationships with your customers, they will come to trust you.
They will value your opinion and the advice you offer them.
Money can't buy this.
It will form the basis for a win-win relationship between you as the business owner and your customer.
People always appreciate receiving emails that keep them up to date with what's going on in their area of interest.
This can be news items or recent innovations / developments.
For example, if your business relates to growing roses, your customers will appreciate getting news of the season's new varieties.
They can then decide whether they want to purchase those roses - and if they do it's very likely that they'll buy them from you! 5.
Use your regular emails to broaden your customers' knowledge.
Include advice and tips about your niche that will be helpful to them.
People are always keen to learn more about an area that they're passionate about.
Refer them to training videos you may have seen on YouTube or produced yourself.
But don't send them to your competitors' sites! 6.
Your customers will have their own views on your niche, they'll be experiencing problems and challenges and they may be looking for new products or services to buy.
What a great resource for you as a business owner! Actively seek their feedback on a regular basis.
You can set up surveys or just ask them to reply to your email.
You can then take this information and respond to it in your future emails.
You can also create new products or services to meet their need.
Once you've developed relationships with your customers you'll find that the open rates for your emails will increase.
They will be looking forward to hearing from you.
As a reward for their loyalty you can make them special offers that aren't available to anyone else.
This is another win-win scenario - they get a great deal that no-one else can get and you increase your profits.
In summary, these 7 advantages show that it's a very worthwhile investment of your time and energy to send emails to your customers on a regular basis.