Making your online business easily noticeable in the time when all sizes and shapes of companies are vying for the Google top spot is a tough challenge.
Search Engine Optimisation is one of the most results-oriented and cost-effective methods to achieving good website visibility.
SEO enables your website to rank higher on the search engines, thus boosting website traffic and sales.
An integral component of SEO that enhances a website's online visibility is Directory Submission.
To effectively use Directory Submission as a part of your link-building strategy, one must know what a directory is.
An online directory is a list of websites belonging to various categories and sub-categories, and the process of getting a website listed in these directories is known as Directory Submission.
Used as a potent referral system by search engines, directories are an excellent source of building one-way links.
It is extremely important to note that the website details need to be submitted to the relevant directories manually.
All these directories are personally reviewed by the directory's editor to check the authenticity of the content, title and URL submitted.
Automated submissions are instantly discarded.
As extra efforts are taken during manual submission to maintain the quality, search engines attach more importance to them thereby boosting its rankings.
Following are the benefits of Directory Submission Services: It enables faster indexing of your website: Search Engines keep a track of new websites with the help of its crawlers that crawl from one website link to another.
When you submit your website in the directories, the spiders which are on the search for the new websites come across your link and thus index it easily.
It enables one-way links: One-way links are very crucial for boosting search engine rankings.
Search engines give high value to one-way inbound link instead of links exchanged between sites.
It directs quality traffic to your website: Directory submission attracts highly targeted traffic to your website provided that the content is uploaded under appropriate categories and sub-categories.
It is generally free of cost: Since submission to most of the directories is free of cost, you can submit your website to as many free directories as you like.
It enables you to target a specific keyword: It allows for meta titles and meta description that helps search engines to understand the theme of the webpage submitted.
Directories also ask for the site title which can be the keyword or key phrase you want to target.
Directory Submissions are one of the best methods to attract quality leads and boost search engine rankings.