As unique sectors of industry go, recruitment is right up there.
Finding those fresh ideas to give you the market share you need to get to the top and stay there can be difficult.
We've devised some tips for you.
Freshness - Keep your website fresh.
Ensure that your website is up to date by making sure that online vacancies are uploaded and taken off within a good time frame.
These candidates may go and tell their friends who will be put off using your company.
Differentiation - People want to find a unique selling point in everything they do, whether it be clients or candidates be sure to offer them something they don't get elsewhere.
There needs to be better ways of showing your clients the CVs of candidates, make sure they are interesting by using video and alternative devices.
Email marketing - Continue to search and find fresh ways of promoting candidates and yourself.
Look for new ways of marketing, put the phone down and send some email marketing for a new approach and you will soon see a new way of promoting clients.
Twitter - It can seem overstated that social media is a key part of business.
You can post vacancies on places like Twitter which gives you a wider net on potential candidates.
The thing with Twitter is that if you have a follower who retweets you then this could open your tweet up to hundred and thousands of people.
Imagination - Standing out is important in all businesses, be sure to find the fresh ideas to show candidates and clients exactly what you are about.
A new approach is something that people really take to, an example is sending things to a potential client's office with name and contact details inside.
One-stop resource - Finding relevant, interest and fresh content can be tough but by doing this you will see a lot more traffic through incoming links and repeat visits.
Hiring someone to do this is a great way of ensuring that it is done.
Targeting keywords in pay per click - In many ways, the use of search can be overstated especially within recruitment.
It is true that getting to the top is useful but in the city with a large number of recruitment competition pay per click advertising for long-tail phrases is a possibility.
Instead of going for the high cost "London jobs", go for "office jobs in North London".
Relevancy - Giving your clients relevant articles and alerts for their related phrases and industry can be a good way of showing them that you are experts in an industry and you're on the ball with things that relate to them.