If you have written an eBook or are planning to, then making more money is probably on your mind.
It is a natural thought, after all the time and effort that goes into writing and publishing it, combined with setting up your website, you want to make money, right? This article will cover five simple tips you can use to sell more eBooks and increase your online income: 1.
Focus on Your Market This might seem like a strange tip, but it is absolutely critical that you focus on your market.
Not everyone is going to be interested in your product, so you need to focus your time, effort and money on getting your website in front of people who are in your target market.
How do you put this into practice? When you are advertising using Pay-Per-Click advertising (Google AdWords) target really specific keywords, not broad ones.
When you are looking for online forums to join, find the forums that are really targeted and niche.
If you are selling a product on marathon training, join a forum on long-distance running, not one on just running.
Put an Opt-In Box on Every Web Page Not everyone is going to buy your product the first time they come to your website.
When you get them to sign up for an email course or a free report, you immediately have the opportunity to follow-up with them often.
The fortune is in the follow-up as the saying goes, so make sure you have a place on every web page where people can sign up to hear more from you.
Optimize Your Sales Letter Your sales letter is your most important web page on your website (especially if you have a direct marketing website with only 3 web pages total).
Spend time learning a little about copywriting, perhaps even look into buying an eBook on the topic.
Just incorporating a few ideas and killer copywriting tactics into your sales letter can improve your conversion rates (the ratio of how many people buy your product versus how many people visit your site).
When you increase your conversion rate, you instantly sell more units with the same amount of traffic! 4.
Promote Your Website More Often Put your website URL in your online forum signature, put it in all outgoing emails and make sure you link back to it on social media sites and blogs you post on.
When you see someone asking a question in a forum on your topic, it is a perfect opportunity to help them out by answering the question.
It is completely appropriate to reference your website when you answer a question.
If you answer enough questions and help enough people, you will definitely find that you effortlessly sell more eBooks in the process.
Go After More Affiliates Affiliates are the key to bestseller status for many top-selling authors.
Some top authors have thousands of affiliates actively promoting their websites.
Why do they promote your website? Simple, affiliates promote your website in exchange for a commission.
They get nothing if they do not refer anyone to your site who does not buy anything, so they work extra hard to show the benefits of your product to their subscribers.
A great way to find active affiliates is to sign up for e-zines in your niche.
When they promote someone else's product, you can approach them about promoting your website.
Also, remind your customers that you have an affiliate program - satisfied customers make the best affiliates! You can also find affiliates in online forums, through articles on topics in your niche or even by approaching authors in niches that are complimentary to yours.
In Conclusion - Take Action! If you are interested in selling more eBooks, I highly recommend that you focus on one of the above tactics at a time.
Implement it and master it before moving onto the next tactic.
By focusing on one tactic at a time and getting really good at it, you cannot help but sell more eBooks online and make more money in the process!