The competition in internet marketing is very rough but still you have to do a lot of things to make it work.
One of which is by checking on your competition to see what you are up against.
Just like any other business when you start up, you have to do a competitors analysis to check their strengths and weaknesses and compare it to your own.
You can learn what you can and they can offer and you start approaching the market from where your competitors can't.
Competitive research can show you which strategies will give you a better edge and give you your value that your competitors can't have.
How do you do a step-by-step check on your competitors? Study the SERPs and find out where they are on the pages and where you stand.
You can easily see where both of your pages are ranked when you type in that search.
You can use click-through rates that will show you percentages of the ranks.
You can't solely rely on what you have on your SERP because some sites can appear twice.
Move from one search engine to another and do the same thing.
Sum up the click-through rates from these searches and collate the information on a spreadsheet.
Search engines have different PageRanks and click through rates so you can analyze your competition's data more.
You can use pivot tables on your spreadsheet and sum up all values per domain.
Organize the ranking data that you have collected through pivot tables that will show how strong each domain is.
The data from this can show you which sites do not meet the cut.
In this way also, you can see which competitors are your strongest and which ones you do not necessarily have to contest with and how far behind you are.
Do not rely only on plain searches on SERPs because in most cases, some sites appear frequently on searches but do not really have high percentages.
You can also use results for high-traffic keywords or long-tail keywords other than just domains.
Or you can make representations of both.
Competitor analysis may vary depending on the technique of the SEO specialist.
The only thing that remains the same is that it is always based on quantities that solidify the information.
It depends on which method the SEO specialist is comfortable with and where they can get the optimum results that they need.
Sometimes, click-through rates also has its factors that some SEO specialists may argue with the method presented above.
Getting a comparative study between you and your competitor will really help strengthen your SEO strategies by knowing how strong they are and how you can approach the market from where they haven't.