You probably have seen a vehicle on the road that looks rather different from other cars passing by. Indeed, they are different because they are not painted in ordinary plain colors. Instead, you see them and are reminded of billboard advertisements in major highways. Car wrap advertising is an advertising idea that benefits both the company and some members of the consumer market.
Benefits To Drivers
Extra MoneyFor some of the consumers whose cars will be luckily among the vehicles wrapped with advertisements, this is one way of earning money in a rather uncommon way. If you are among them, you could drive a car for free or you could earn money simply by driving your auto wrapped in vinyl advertisements.
Drivers of these wrapped cars are chosen according to location, gender, age and type of car they own. Possible earnings range from $100 to more than $3,000. If you are a luckily chosen participant, this amount could already cover your vehicle's monthly expenses like gas. You will be required to frequently drive specific large cities or areas where more people could see what are printed on your car wrap.
Extra Features. You could earn not just from driving alone. There are instances where you earn extra money by displaying your wrapped automobile in some events like trade shows and openings of some stores. There are also instances when your car will be equipped with special features that the company would require so that their advertisement will be additionally effective.
Extra Education. Through all this as you drive your car on the road; you are essentially not just driving for your personal use or pleasure. You are now a part of the company whose advertisements you are carrying. Thus, you could possibly be taught more about the company. You could even receive free samples of their services and products. This way, when people ask about your wrapped car, you can give them answers that are relevant about the company.
Low Cost. Compared to other firms of advertising, car wraps involve a substantially lower cost that companies must shoulder. Wraps could cost around $2-5 only per each impression. Despite the low cost, companies and other organizations that need advertisements could get maximum exposure on targeted markets or audience. If a company is offering products and services for college students, the driver will be required to drive around university belts and circles. On the same note, an organization promoting an anti-smoking campaign could hire a college student to drive a wrapped car whenever he goes to school.
Maximum Exposure. If the advertisement is on a printed publication, the ad will only be seen by people who read them and would most likely be seen once a day or a week. If the company chooses a television commercial, its airing time will also be limited. With wrapped car ads, the company brand will constantly be viewed by a lot of people even while it is just parked.
Increased Buzz And Awareness. It is truly entertaining to see a rather different-looking car on the road. When people see these cars, they talk about it and discuss among themselves. These advertisements are seen not by the same people. It will be seen by different consumers each time it is driven on the road.