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Corporate Identity Analysis

Although you might not intend to, you most likely make judgments of others based on visual perceptions. Do not be upset: humans rely on their eyes to make decisions about their environments and the other people in them. Marketers and advertising analysts understand how people"s minds work and the im

What Makes People Colorblind?

Structures in the eye that allow for vision are cones and rods. Rods are for night vision, while cones perceive color in lit atmospheres. Colorblindness occurs when there are anomalies associated with the cones. Identifying colorblindness early on is important for children, as certain instructions,